Ford's goal is total customer loyalty. The company wants its customers not only to buy a Ford, but to have Ford look after the vehicle throughout its life - and to be so pleased with the service they receive they won't hesitate to choose Ford again. That's why Ford is making its dealers and their service prices more consistent and understandable through a scheme called Simple Service Pricing.
Customer focus; customer loyalty; gaining and retaining business - these goals are not easy, but we all know their book value. At Texaco we work hard to bring a distinct advantage to our customers throughout the supply chain; from the motorist, to the aftermarket and the manufacturer - and back round again.
A typical dealer workshop could produce an additional annual profit of £10,000, provide a better service for its customers and help the environment by promoting Texaco's Havoline Energy 5W-30, the leading fuel-efficient engine oil.
Regular readers of the Daily Telegraph's motoring page will know that Honest John - their man in the trade - often solves readers motoring problems by recommending Texaco's CleanSystem3 fuel because its detergency additives are so effective in keeping engines clean.
The spectre of the Block Exemption review hangs over UK franchised dealer networks like a black cloud. Still ignored by many, the fundamental European Union shake-up of the legal framework of the industry will soon become a reality. Those businesses which do not have a strategy in place will suffer.
