The continued shortage of new vehicles and demand for used ones has left car dealerships with a dilemma.
Dealers need to keep selling used vehicles at a profitable margin, but they also don’t want to risk not being able to replace them.
That means they have to always keep an eye out for suitable stock, while continuing to provide affordable, quality cars to consumers.
Philip Nothard, insight and strategy director at Cox Automotive, says motor retailers must avoid making a quick sale at a low margin just to get the vehicle off their forecourt.
Rather, he added they need to hold their nerve during these tough times, in the expectation the UK Government would boost consumer confidence by providing more certainty about an economic recovery going into next year.
