Auto Trader

The UK’s largest automotive digital market platform currently dominates the industry with its products and services.

This strong position has inspired many competitors to try to steal its crown.

Its last report showed annual revenues of £355.1 million and an operating profit of £243.7m. It has an average of 461,000 vehicles available on the website each month and attracts 239m advert views each month.

Auto Trader moved into offering new cars in 2019, with more than 30,000 new vehicles listed last year.

 

Buyacar

This website offers an online remarketing channel for dealers to help manage the distance selling of nearly-new and used car stock.

After launching in 2002 it was acquired in 2014 by Dennis Publishing, the parent company behind Auto Express magazine and carbuyer.co.uk.

BuyaCar uses that publishing audience of more than six million readers to market its services.

More than 700,000 browsers look through stock on the BuyaCar platform each month.

Dealers can add stock at no cost and BuyaCar charges dealers a handling fee, which is agreed upfront, if it successfully sells the vehicle.

 

CarGurus

CarGurus was founded in 2006 by Langley Steinert, the co-founder of TripAdvisor, but expanded into the UK in 2015. 

At launch the company had more than 200,000 regional car listings which immediately put it into the top four largest UK car shopping websites by inventory.

UK dealerships can list their stock on CarGurus at no cost, with options to buy additional advertising packages.

Currently, CarGurus UK includes stock from more than 3,500 dealerships.

It also acquired UK-based PistonHeads.com in early 2019, which itoperates as an independent brand.