Automotive retailers are becoming experts on electric vehicles themselves, but there are additional elements of support and aftercare needed to properly guide customers.

The need to charge vehicles at home or on the road adds in multiple variables on cost and convenience, but confident sales teams can help demystify with the right support and education.

Arnold Clark is one of the pioneering retailers in the EV space already, with two dedicated Innovation Centres (one in Glasgow, the other in Stafford) as dedicated non-sales locations where customers can come before, or after a sale, to get support on all things to do with EV ownership.

The ‘Here to Help’ concept has expanded to Arnold Clark’s Electric Car Centres, which combines this consultative approach with sales at locations in Sydenham and Altrincham.

The Innovation Centres then also provide knowledge and support digitally to the wider group’s showrooms across the UK.

“We can do video content too, or live streams to any customer across the UK to help support all areas of EV ownership, including home charging as well.”

It’s also another way to help support Arnold Clark’s own colleagues across the business too. 

Any staff member can contact the Innovation Centre team for any queries about EVs and hybrids.

There’s also an Electric Hub area on Arnold Clark’s website that creates a digital advice area for customers and colleagues to view videos on charging at home, charging on the public infrastructure and living with an EV.