GForces and Autofutura have vowed to connect car manufacturers, automotive finance providers, car dealers and consumers to optimise the entire customer journey with a merger announced today.
Autofutura has acquired Chysalis Loyalty to combine the lead management and customer retention knowhow for car retailers, manufacturers and fleet operators.
Dealer training firm Profit Box and customer renewal solutions provider Chrysalis Loyalty are among the latest automotive industry firms to join the exhibitors list at Automotive Management Live Virtual.
Dealers need a consistent contact strategy for every customer from the point of sale to the point of resale to boost retention rates, that’s the message from Lyn Howdon, global head of academy and learning at Chrysalis Loyalty.
A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
Car dealers’ ‘addiction’ to the lowest possible monthly PCP payments is unsustainable for motor retailers and their brands in the long term.
Mark Fretwell, a former senior executive at CAP and KeeResources, has been appointed as product and marketing director at finance retention specialist Chrysalis Loyalty.
