Corporate Identity - Page 2
News
Maserati rolls out new ‘online to offline’ global car retail concept
Maserati has vowed to maintain the “centrality of dealerships’ role” after unveiling a new OTO Retail project corporate identity (CI) in a bid to adapt to customers’ growing demands for online sales.
Manufacturer insight
30 Nov
News
Lotus names Elise sports car replacement Emira and unveils new retail strategy
Lotus Cars has revealed that the name of the replacement for its Elise sports car will be Emira as it unveiled plans for growth and a new omnichannel retail strategy this morning (April 28).
Manufacturer insight
28 Apr
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