For car dealers to be continuously successful, their customers have to have a satisfying experience at each stage of the sales process – from when they first research a vehicle online, through to when they step into the dealership and drive off after their third service.
The automotive industry is getting worse at treating customers well and is has come bottom of a league table for the best service and customer experience.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
Land Rover has topped the automotive brands featured in the annual UK Customer Satisfaction Index (UKCSI) for 2016.
Staff at Volkswagen Van Centre Bury St Edmunds have celebrated reaching the top of the network’s league table for customer care.
Park’s Motor Group’s McLaren Glasgow dealership has been named as McLaren Retailer of the Year 2015 after just twelve months of trading
Macklin Motors has won Peugeot's Guild of the Gold Lion Award after customers voted it one of the brand’s top UK dealerships.
Personal attention, engaged staff and a few tricks from the hospitality industry will keep customers coming back, AM Customer Service Summit delegates heard.
Most customers make decisions they cannot affect and learning how to nudge their thought processes can give dealers an edge, says Susannah Schofield.
Measuring staff, not customer, satisfaction may boost service levels, writes Prof Jim Saker.
Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
Mazda UK has brought its customer relations offering in-house, officially opening a new call centre within its Dartford headquarters.
A good procedure for dealing with disgruntled consumers has always been advisable, but legislative changes have now made it a necessity for car dealers.
AM today announces the launch of a brand new conference for 2016 - the AM Customer Service Summit on April 14 will help dealers exceed consumer expectations.
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
Peter Watts, Motors.co.uk director of dealer insight, is offering tips for retailers over Winter season.
Ford MD Andy Barratt says a broad range and constant innovation help its dealers a lot, but customer loyalty is key
Car dealers who offer own-brand service plans have a valuable new option with which to entice customers.
