Vacuum cleaner entrepreneur James Dyson has revealed that his failed attempt to bring a seven-seat SUV electric vehicle (EV) to market cost him £500 million of his own money.
Vacuum giant Dyson has called time on its £2 billion project to market an electric vehicle (EV) after concluding that sales of its “fantastic electric car” would not be economically viable.
Dyson has revealed plans to create on- and off-road vehicle test tracks at the airfield it bought last year
Dyson remains poised to become one of the biggest disruptors to the EV market with plans to boost the development of its electric car range with the recruitment of 300 additional engineers.
Professor of innovation at the University of Kent's Business School, Jeremy Howells responds to news that Dyson will produce all-electric cars by 2020.
Sir James Dyson, the entrepreneur who revolutionised the vacuum cleaner, plans to launch an electric car in 2020.
