Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.
Facebook research found 1 in 2 prospective car buyers now expect to be able to do so online. Now it is getting Facebook Shops ready to help car brands and dealers.
Anita Fox, head of automotive at Facebook, will join RAPID RTC's VP sales and support (UK) Pontus Riska at the Automotive Management Live Virtual online event.
With Q4 now upon us, dealers will be looking at ways to close this challenging year as strongly as possible.
As the ‘social distancing’ measures introduced to help limit the spread of COVID-19 coronavirus start to bite, it is inevitable that those vehicle showroom and workshop facilities that remain fully open will experience a reduction in consumer footfall.
AM looks at the explosion in different online automotive offerings available in the UK and explores how this very crowded marketplace is affecting retailers.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Automotive Management Live 2018 is finally upon us and AM wants car retailers and suppliers to share their experiences with the editorial and events teams via social media.
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
The Autorama Group hopes to deliver the "Amazon of cars" with the launch of Motorama, an online offering to follow in the tyre tracks of its Vanarama commercial vehicle offering.
Imperial Cars' Neil Smith outlines tactics to get the most from Facebook
Engaging with customers through social media has become the norm for companies across a range of sectors and car reatilers should be paying close attention to the approach of businesses in other sectors.
Motors.co.uk and GForces have teamed up to help used vehicle dealers connect with customers on Facebook Marketplace - delivering enhanced customer reach.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
Facebook is set to expand its presence in UK automotive retail after ramping up is car listings in the US, according to social media experts Radar Video.
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
