Social media and lessons from the sporting world.
Some people argue that in an age of economic uncertainty motor shows are a waste of time and money. Whether in reality you can justify the return on investment is open to debate.
For years on Top Gear, Jeremy Clarkson poked fun at what appeared to be James May’s slightly disproportionate interest in the Dacia Sandero.
Companies spend millions on developing both their corporate and product brands and over time you see some rise and some fall in the perception of the public.
One of the strange things about working for a university is that you often get the local press ringing up for a quote on something that has happened in the economy.
At the time of writing, the US Presidential election is about to take place. From all the pollsters, the result is too close to call in advance.
A few years ago I attended one of those less than informative manufacturer organised dealer meetings where the network was invited to listen to the latest wisdom to come from head office.
