Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
TyreSafe investigations have revealed that a “shocking” 99% of part-worn tyre retailers were selling illegal and dangerous tyres.
Car dealers should remind their staff that a breach of customer data protection legislation could result in a prison term, Dragon 2000 has said.
Inchcape’s Mercedes-Benz dealership in Leicester will benefit from the high footfall of the festive period when it opens the doors at its new pop-up store at Highcross Shopping Centre.
Research by Motors.co.uk has revealed that millennials looking to buy used cars are more likely to search vehicles online by their monthly cost.
CDK Global has urged dealerships to give marketing managers a more “central role” when it comes to making decisions on technology.
Online tracking and video demonstrations bolster more traditional point-of-sale methods
Mercedes-Benz Vans will release a limited number of Storm Edition X 250d models as part of its discounted Black Friday offering.
The Information Commissioner’s Office’s (ICO) first prosecution under the Computer Misuse Act has resulted in a six month jail sentence for a former employee of Nationwide Accident Repair Services (NARS).
In an era of video-on-demand, Netflix and YouTube, dealers can take advantage of 24/7 screen access to reach their customers.
Wendy Harris, CarGurus’ VP of European sales, on why car dealers face a challenge in establishing where leads came from in the offline-to-online journey
Targeted commercial messages within premium automotive publisher sites can increase traffic to a brand’s website by 67%. That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy, Sophus3.
Cap HPI has warned that large car retail groups that inaccurate vehicle data could be costing their business £117,000 a year in findings from a profitability study carried out in partnership with the Institute of Transport Studies.
The founders of CarWizz have claimed that the new online retail platform will return the control of customer relationships to retailers and reduce ageing new car stock without resorting to a "race to the bottom".
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
