High-profile marketing speaker Geoff Ramm got the team at Luscombe Motors to take part in a 120-second exercise to spark inspiration about how they could get inventive with their service to car buying customers.
Fix Auto UK has appointed a dedicated GDPR support team to help franchisees prepare for the implementation of new legislation.
Cap HPI has revealed the scale of the used car it processes is set to reach record levels in 2018, with 68,000 unique model derivatives now on the market.
The AM GDPR conference will educate delegates on EU privacy regulations which have the potential to prevent dealers from calling customers.
Tootle has announced a seven-figure investment from Channel 4’s Commercial Growth Fund, enabling the online car selling platform to launch a TV advertising campaign.
BCA will harness the “digitally-driven international business” experience of new chief marketing and data officer Dene Jones to help meet customers’ changing needs, the remarketing specialist has said.
Renault UK has promoted Adam Wood to the role of marketing director, replacing James Boyer.
Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
CitNOW has revealed that 74% of used car consumers feel more confident in a purchase after viewing a video.
Remarketing companies will need to ensure all personal data is removed from a used vehicle prior to its sale.
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Cap HPI has acted on its predictions that automotive will be transformed by data usage over the next five years by driving new innovations from its newly-launched Innovation Hub.
Whether aimed at increasing sales, boosting conversion rates or engendering trust, videos can make your dealership more money.
