marketing & data - Page 7
Habits for a lifetime: which car retail COVID lessons are here to stay?
The coronavirus pandemic accelerated the pace of change in the UK’s motor retail industry and some observers now question whether many of the new habits will stick with consumers when everyday freedoms return.
Agency model retail could free-up car dealers to pursue used car growth
Used car retail has long been an area of the market for retailers to show their entrepreneurial flair. But the focus on this area of the business could be even more important in the coming years.
What does a target-free agency model future hold for franchised car dealers?
The benefits of an agency-style model, where the new car journey is managed online and manufacturers pay a handling fee to retailers, largely outweighs the disadvantages, according to senior executives at dealer groups already experiencing mixed commissions at work in their businesses.
Hendy Group and Vansdirect land BTCC sponsorships as Cazoo backs the St Leger Stakes
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.

