Motorway has launched a multi-million pound marketing campaign spanning TV, outdoor, radio and digital channels.
While the automotive industry attempts to keep day-to-day operations running, it is having to evaluate the megatrends and decide where to place its big bets.
The coronavirus pandemic accelerated the pace of change in the UK’s motor retail industry and some observers now question whether many of the new habits will stick with consumers when everyday freedoms return.
Demand for used hybrid cars has risen in the last quarter, pushing wholesale prices up by 18.7% to an average of £17,591.
Motor finance companies and car dealers have borne the brunt of the COVID-19 pandemic, but how well have they overcome the challenge of motorists' 1.8 million requests for finance forbearance.
Six months on from the introduction of new Financial Conduct Authority (FCA) regulations, automotive retailers should be starting to see an impact on average commission levels as they adapt to a new way of working.
Valuation experts and AM100 retailers have conceded that they do not know when this year’s “unprecedented” used car price rises will end.
Hyundai has invested in a new marketing campaign ahead of the arrival of its new Ioniq 5 electric car in UK dealerships later this year.
Used car retail has long been an area of the market for retailers to show their entrepreneurial flair. But the focus on this area of the business could be even more important in the coming years.
Car dealership sites are set to undergo a major transformation over the next decade.
The benefits of an agency-style model, where the new car journey is managed online and manufacturers pay a handling fee to retailers, largely outweighs the disadvantages, according to senior executives at dealer groups already experiencing mixed commissions at work in their businesses.
Hyundai has been warned to be mind its marketing since an advert for its NEXO fuel cell car claimed it "purifies the air as it goes".
Motorists have shown uncertainty about the transformation of car makers into tech companies and dealers could be left to explain their franchised partners’ ‘surveillance capitalism’, it has been claimed.
Strong financial reports from across the car retail sector have reaffirmed that businesses have weathered the COVID-19 crisis without the “Darwinian evolution” predicted 12 months ago.
The UK’s biggest leasing comparison site, Leasing.com, has partnered with Bauer Media to become the exclusive provider of leasing deals with its motoring enthusiasts' brand CAR.
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
The intentions of the Government in relation to the environment and the UK's switch to elelctric vehicles (EV) have certainly become a lot clearer.
