The Rybrook Group has increased its sales conversions by adopting a suite of digital marketing tools from Marketing Delivery.
Accurate customer data has always been important, but the COVID-19 pandemic has created a problem that could be losing service departments tens of thousands of pounds of potential profits each quarter.
Car buyers have sped-up their purchasing process to cut the time from making an initial enquiry to completing a purchase from 16 to six days, according to Marketing Delivery.
As the new car market declines and EV ownership becomes more widespread, dealer groups are increasingly turning their attention to older vehicles to keep workshops full.
Even the traditionally slender margins that car dealerships make on new and used car sales once all the overheads have been factored in, aftersales is key to profitability.
Facebook UK will join Marketing Delivery on-stage at Automotive Management Live to advise car retailers how to adapt to changing cutsomer baviour with an expertly-targeted social media strategy.
Marketing Delivery has restructured its senior team with a string of internal promotions to support growing demand from franchised dealerships for digital automation in sales and aftersales.
Heritage Automotive is implementing electronic customer relationship management at its 33 dealerships in the South West of England following a successful pilot at its Bristol operations.
More than two-thirds of UK motorists are likely to make an aftersales appointment with a dealer that reminds them when work is due, according to a new study by Marketing Delivery.
Almost two-thirds (59%) of potential car buyers are more likely to remain in contact with a dealer that emails them with details of stock that matches their initial enquiry, according to a new study by Marketing Delivery.
Marketing Delivery has appointed Mark Cyrans as its new business development director as its targets "bigger audience" of dealers and OEM clients.
Fresh research into how car buyers expectations are changing and case studies of how dealers response are at Automotive Management Live Virtual.
40% of UK drivers say they are now less likely to visit a showroom while researching the purchase of a car, as a direct result of the COVID-19 pandemic, research by Marketing Delivery, has found.
Consumer interest has grown rapidly this month, with car dealers receiving an influx of enquiries for new and used models.
While the automotive sector has undergone dramatic digital transformation, the sales process has remained the same with the customer quickly funnelled into the showroom. Coronavirus has changed all that.
After initial panic and confusion, has the industry got to grips with data collection?
Car retailers are being urged to embrace social media to engage with car buyers who are taking to the Facebook during the COVID-19 coronavirus lockdown – sparking an 80% rise in online posts.
As the ‘social distancing’ measures introduced to help limit the spread of COVID-19 coronavirus start to bite, it is inevitable that those vehicle showroom and workshop facilities that remain fully open will experience a reduction in consumer footfall.
