How close is the industry to a fully-functioning online buying process? These keys may help speed it along.
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
The volume of customer enquiries made to UK dealerships rose by 20% year-on-year during Q3 of 2019, according to new data published by Marketing Delivery.
Franchised car retailers’ workshops captured 31.4% of UK vehicles’ MOTs during the first half of 2019, according to data published by Marketing Delivery.
Car dealers combining systematic and programmatic email communications with targeted social media messages create an electronic safety net which avoids leads falling through the gaps, according to managing director of digital agency Marketing Delivery Jeremy Evans.
Alan Day Group has committed to a long-term deal with Marketing Delivery, providing the company with social media marketing platform SocialStock.
Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.
A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
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HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Marketing Delivery data has revealed that UK motor retailers are capturing marketing consents for fewer customers following GDPR.
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Exhibitors, guest speakers and suppliers are preparing to meet over 1,000 visitors at the Automotive Management Live car retail expo on November 8, 2018.
The new WLTP rules enforced from September 1 mean that many dealers are still facing significant supply issues for new car model ranges.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
Over 60% of motorists say they are more likely to book their MoT or service with a dealer that offers timely reminders of due dates, according to Marketing Delivery research.
Car dealers interested in how digital technology will change motor retail will be in their element at Automotive Management Live 2018. It has masterclasses focused on websites, video, social media marketing, lead management, live chat, online vehicle sales and customer reviews.
This short film from Marketing Delivery looks at how car dealerships can effectively promote their businesses using social media like Facebook and Twitter.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
Franchised dealers hold inaccurate or incomplete records for 30% of their customers, according to Marketing Delivery research.
