Citroën has followed the launch of its Virtual Showroom vehicle tour platform with the offer of end-to-end online new car sales via the new ‘Citroën Store’.
New decade heralds a new approach but lack of standardisation could pose problems
Peugeot geared-up the promotion of its online retailing platform with the creation of “the world’s smallest car dealership” but will it be enough to reach a 6% UK market share target by 2020?
Peugeot has taken the concept of smaller dealership facilities to new levels by adapting a traditional red telephone box into a 0.8 square-metre ‘showroom’ in London’s Russell Square.
Test drives and car delivery remain the province of dealers but there is a perceptible shift among buyers to researching their purchase and arranging the finance via the internet
