Engaging with customers through social media has become the norm for companies across a range of sectors and car reatilers should be paying close attention to the approach of businesses in other sectors.
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
Stratstone has announced that it is the first UK automotive retailer to embrace Snapchat, making it available to the 10m Snapchatters in the UK.
UK consumers are increasingly embracing Snapchat and Instagram.
