Car retailer Parks Motor Group is at the centre of an £8 million Scottish Football sponsorship spat involving Rangers FC and cinch.
Bowker Motor Group is sponsoring fellow Lancashire automotive retail business Cicelely Commercials’ 2021 British Touring Car Championship (BTCC) team.
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Macklin Motors hedged its bets with football fans in Scotland’s capital by securing sponsorship deals with rival teams Heart of Midlothian FC and Hibernian FC.
Vertu Motors has doubled-up its 2021 season support for British Touring Cars Championship (BTCC) racer Tom Ingram with sponsorship from its Bristol Street Motors Hyundai Nottingham dealership.
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
Bristol Street Motors will sponsor this year’s Virtual Grand National and Grand National Race of Champions, as part of an exclusive deal.
Peter Vardy Group has become the principal sponsor for the Scotland national team in a four-year deal commencing in the summer of 2021.
Marshall Motor Group have announced further sponsorships of darts players for the 2021 season, while Cazoo has become the main sponsor of The Derby Festival.
Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
Vertu Motors has signed two-year partnership deals with Yorkshire and Durham County cricket clubs.
Vertu Motors’ Bristol Street Motors and Macklin Motors have renewed its sponsorship of Channel 4's coverage of Formula One.
Vertu Motors has acquired the naming rights to the Eagles Community Arena in Newcastle in a five-year deal.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Arnold Clark has partnered with Channel 4 to sponsor its TV drama and Walter Presents content throughout 2021.
AM100 retail group Marshall has agreed to sponsor three professional darts players for the 2021 season, while online used car seller heycar has confirmed it will sponsor this season’s FA Cup on BT Sport.
Constellation Automotive Group’s cinch online used car retail platform has followed rival cazoo into Premier League football club sponsorship with a deal to become Tottenham Hotspur’s first shirt sleeve sponsor.
BCA’s online car selling platform cinch has signed a four-year deal to become the new title sponsor for the Lawn Tennis Association’s (LTA) Queen’s Club Championships.
BCA's cinch customer-facing online car retail platform has struck-up a new sponsorship deal with the Northampton Saints rugby team as Suzuki GB renewed its status as MK Dons’ ‘title partner’.
