Volvo Car UK has rolled out a new TrackBack reporting system in readiness for "a huge volume of enquiries" anticipated ahead of the launch of its new XC40 SUV.
TrackBack has appointed Oscar O’Connor as its chief information security officer as another line of defence against data theft and cyber attacks.
Suzuki has launched TrackBack’s lead tracking and reporting system to its 155 UK dealer network.
A lead follow-up platform said to improve dealership’s average response to 10 minutes has won the prestigious Test Drive award from automotive data marketing consultancy, Sophus3.
