Mini has ditched its trademark offering of multiple bespoke trim options to ‘reduce complexity’ in its range line-up by offering a simplified three-tier line-up.
Seat’s recent decision to limit options for dealers to upsell optional extras on its range is an interesting one; mainly as it is seemingly flying in the face of current personalisation trends when it comes to the in-car experience.
Car dealers’ opportunities to upsell customers with an array of optional extras could be diminished as WLTP emissions tests deliver a tax penalty for larger wheels, spoilers and tow bars.
Land Rover is providing extra upsell opportunities for dealers by offering a range of pet-friendly option packs.
