A controversial Hyundai advertising campaign which gives customers a ‘ticking-off’ over their mispronunciation of the Korean carmaker’s name has accelerated its brand awareness ahead of key rivals.
Mercedes-Benz registered the most significant increase in ad awareness, in July, of all car makers, according to data from YouGov BrandIndex.
A Scottish Football sponsorship feud involving Rangers Football Club, Parks Motor Group and cinch may have boosted the online car retailers profile, a YouGov poll suggests.
Navigation and safety technology already freely accessed by motorists emerged as the services that the majority were most willing to pay for in a connected car study conducted by YouGov.
Volkswagen has been recognised as the UK’s best automotive brand in YouGov’s Automotive & Mobility Ranking 2022.
Kia registered the biggest increase in ad awareness last month, making it the top performing car maker according to YouGov.
To convert UK motorists into electric car buyers soon the automotive industry will need to invest most heavily in television and online channels, according to a consumer study by YouGov.
A YouGov mobility survey of 2,400 people has found that 63% of people are ‘not interested’ in taking advantage of shared mobility schemes such are ride hailing or car sharing services.
Mercedes-Benz was found to have the best overall brand health in the UK according to YouGov’s 2021 Automotive Rankings.
Car buying consumers are largely unaware of the green numberplates and Government's plug-in car grant (PiCG) in-place to boost the take-up of electric vehicles (EV) across the UK.
Car dealer groups are at risk of losing talented female staff who take time out to have children and then choose to resume their careers in other sectors.
Skoda has been rated at the top of a list of car brands consumers would recommend the most in the UK, according to analysis by YouGov.
A YouGov survey commissioned by The Motor Ombudsman has revealed that 47% of car owners are unaware that they can extend the vehicle manufacturer’s warranty once it expires.
Dacia is the UK's top car manufacturer when it comes to brand advocacy, according to the results of a recent poll conducted by YouGov.
Car dealers (and journalists) can learn a thing or two from academia on the rigours of accurate research
The youngest drivers are ready to buy their next car online according to a survey of 1,500 UK motorists.
Over a third of Millenials are willing to buy a car online according to the findings of a new Trustpilot survey as growth in online car buying appears to buck the trend of a declining market.
The Motor Ombudsman has revealed that 54% of young drivers do not know where to turn when selecting a dealership from which to buy their new car.
A YouGov poll on behalf of Carsnip has revealed that 60% of used car drivers will return to trustworthy dealers.
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
