Marketing & data

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Investment in these technologies over the past five years has been “amazing”, he said, with much coming from non-manufacturers.

Swedish tech business Phyron has significantly upgraded its Artificial Intelligence (AI) powered video creation software to transform regular 2D photographs of cars into 3D images.

Car dealers are working harder to engage customers as new and used vehicle supplies improve while consumers continue to be concerned about the high cost of cars.

Northwest-based prestige retailer Williams has won the National Marketing Award for the second consecutive year at the BMW Retailer of the Year awards.

Hatfields Group is rolling out new technology to improve the customer experience and secure their data using advanced secure cloud computing.

Online car dealer Cazoo is beginning to sell off its used car stock, transporters and customer care centres as it has announced it will switch to a new business model as a car marketplace, competing with rivals such as Auto Trader, eBay Motors and AA Cars.

Almost half of dealers (48%) are planning to use social media as a key used car marketing tool this year, according to new research.

ITV's coverage of the Guinness Six Nations rugby union tournament will again be sponsored by used car marketplace Motorway, for the third consecutive year.

Škoda UK is teaming up with Chelsea Women to boost engagement with female audiences and showcase the brand’s range of cars.

An AM Live session featuring Raj Lyons Chohan, chief executive of Affinity EV, and panellists Andrew Mouat, head of smart mobility at Scottish Power, Euan Cameron, marketing director for Peter Vardy, and Jacqui Barker, global OEM director for Keyloop, shared their insights on the challenges, opportunities and strategies for delivering an enhanced EV customer experience.

Auto Trader is increasing its marketing investment by 23% year-on-year in Q1 next year as part of a push to reach more UK adults.

Online searches for used cars are expected to see a traditional bounce in the days following Christmas, according to Motors.

It’s time for dealers to maximise all revenue opportunities by focusing on the basics – and using all the data available.

Be quick, accurate and timely with your customer communications and ensure your data is accurate, and the agency model can provide plenty of dealer sales opportunities.

Facebook advertising showing Toyota Hilux four-wheel drive pick-up trucks crossing desert and plains similarly to a herd of wildebeest has been deemed socially unacceptable by the Advertising Standards Authority.

Volkswagen is enhancing its website with a series of online tools aimed squarely at those considering their first electric vehicle (EV, plus a new library of bite-sized videos for VW drivers who use YouTube.

Rapid growth in fleet segment new car sales is a sign of carmakers' return to their traditional habits of large volume incentives and increased supply to car rental companies.

Negotiating a fair price is the biggest worry buyers face when purchasing a car, according to eBay Motors Group’s latest Consumer Insight Panel findings.

Cycling and motoring chain Halfords is telling motorists they may be paying "over the odds for repairs" and they should use its services with no fear of affecting their car's manufacturer warranty.

While selling a car may seem like an obscure use case for TikTok, Jack Carter who heads TikTok’s UK automotive brand partnerships explains how the platform can be used to help promote and sell cars. 

The Financial Conduct Authority wants to reduce the risks of finance promotions on social media. AM examines what it means for motor retailers' marketing.

online marketplace carwow is launching a new campaign to boost retailers’ new car sales efforts during the crucial September plate-change month.