Electric vehicles (EV) were the most discussed Twitter topic among automotive influencers during Q4 of 2019, according to research conducted by GlobalData.
Car retailers could better exploit a “concerning” trend which has seen over 11 million motorists driving illegally with a lapsed MOT certificate by highlighting the potential risks and penalties.
AM looks at the explosion in different online automotive offerings available in the UK and explores how this very crowded marketplace is affecting retailers.
heycar has completed the acquisition of long-established consumer automotive website HonestJohn.co.uk just weeks after it slipped into administration due to “significant cash flow difficulties”.
Car retailers are missing out on the chance to “turbocharge” their aftersales operations due to poor customer data, according to Marketing Delivery.
Members of the National Franchised Dealers Association’s (NFDA) Drive My Career reached over 350,000 potential automotive industry employees of the future with an ‘Apprentice Takeover’ publicity campaign during National Apprentice Week 2020.
RAPID RTC has forged a new partnership with Kia Motors UK which will see its leading digital lead management software rolled out across the Korean brand’s 190-strong franchised retail network.
Mitsubishi has launched an advertising campaign aligned to Channel Four’s SAS: Who Dares Wins and SsangYong have turned to Vinnie Jones as brands adopt ‘no-nonsense’ marketing campaigns in 2020.
Citroen has launched a new television advertising campaign for its flagship C5 Aircross SUV, boosting awareness as revised models hit dealerships.
Car sales marketplace Auto Trader is restarting its Squawk new car advertising offensive on Christmas Day and will run it throughout Q1 2020.
Car buyers browsing the heycar classified advertising portal will be able to sell their car completely online as a result of the website’s new partnership with fellow automotive sector start-up Motorway.
Whether dealers valet their own cars or subcontract, new IT systems and data analysis are being used to make the process as efficient as possible
Neil Gilligan, Indicata’s national business development manager, explains how its data-led ‘whole market view’ can benefit motor retailers and manufacturers
Criminals are using WhatsApp groups to plan and execute car thefts, according to vehicle protection specialists at AX.
Motors.co.uk, Gumtree and eBay have come together under one brand, the eBay Motors Group, and will enable motor retailers to access their broad range of vehicle advertising services from a single point from 2020.
While car retailers and automotive suppliers are heading to today’s Automotive Management Live expo with the hope of networking face-to-face AM is keen to hear of your experiences of the event on social media.
Traditional online vehicle searches which demand that car buyers select a car manufacturer brand first are “too limiting”, according to iVendi.
The volume of customer enquiries made to UK dealerships rose by 20% year-on-year during Q3 of 2019, according to new data published by Marketing Delivery.
Saxton 4x4 have been fined £27,375 and ordered to pay £37,375 in costs after a Trading Standards investigation uncovered evidence of “deliberate mis-selling” and “very poor business practices”.
As technology becomes more sophisticated, the quality of enquiry follow-ups needs to improve in tandem
As more consumers go online to research their vehicles, a good digital name has never been more important for car dealers and manufacturers
Automotive digital marketing companies provide their latest updates, product releases and contract wins
Dealers representing volume brands have been found to manage digital leads better than their premium-marque counterparts, in a new study.
Carwow achieved its £2 million crowdfunding target less than 60 minutes after opening the 28-day offer allowing customers and car retail partners to claim a stake in the online start-up’s future.
BCA displayed a Toyota Yaris in a giant shopping bag outside London's Kings Cross train station as the consumer marketing for its cinch online retail platform gathered pace.
