Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
RMB Darlington’s general manager Paul Walker has achieved staggering traction on LinkedIn, with a video of a special surprise handover featuring racing driver Max Coates.
Santander Consumer Finance (SCF) has announced the release of an enhanced renewals platform which offers free training for car dealerships' sales staff.
Nissan’s Leaf electric vehicle (EV) was the fastest-selling used car on Auto Trader during March, according to the online marketing platform’s latest market data.
Drive Vauxhall retailers will take part in a two-week training roadshow from CitNOW to improve the Group's video engagement skills.
Brexit headwinds have been blamed for an 11% decline in new car purchase enquiries to UK car dealers during March.
Used cars are selling almost 20% faster on Scotland’s forecourts than the UK average of 31 days, according to data published by CarGurus – taking an average 25 days to turn.
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
Marque Group has appointed former Lookers managing director Allan Rushforth as its new managing director for Europe.
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
Online searches for diesel vehicles on Auto Trader declined to just 42% in February following a “precipitous” decline in popularity for the fuel type over the past two years.
Cazana has closed its latest round of crowdfunding at £1.56 million, nearly 160% of its original investment target to embark on global expansion plans.
The role of technology in the car buying process has been fraught with both opportunities and challenges for a number of years.
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
Motors.co.uk has partnered with what3words to provide car buyers with more precise addresses when visiting dealer showrooms.
eBay has completed the acquisition of Cox Automotive’s Motors.co.uk online used car classified business following approval from the Competition and Markets Authority (CMA) earlier this week.
Automotive executives believe that 30% to 50% of car dealerships will be closed by 2030, according to KPMG’s Global Automotive Executive Survey 2019.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
