Car dealers could face widespread refund demands of up to 100% of a used vehicle’s purchase price after publicity surrounding the “misleading” description of former fleet and lease car as having had “one careful owner”.
AM’s GDPR conference will reveal Direct Marketing Association’s top 10 tips for marketing under the new EU regulations.
Traditional selling techniques have increasingly come under pressure to perform with the continued sophistication of digital offerings.
CitNOW has revealed that 74% of used car consumers feel more confident in a purchase after viewing a video.
Remarketing companies will need to ensure all personal data is removed from a used vehicle prior to its sale.
Connected car data can be used to sell more cars, parts and accessories while increasing retention and communication with customers.
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
Car dealers preparing for the arrival of General Data Protection Regulation will be able to gather valuable insight and guidance on all aspects of compliance at AM’s forthcoming GDPR conference.
Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Cap HPI has acted on its predictions that automotive will be transformed by data usage over the next five years by driving new innovations from its newly-launched Innovation Hub.
The dark days of November were boosted by a 46% spike in web visitors thanks to the Black Friday sales push, according to carwow.
Facebook is set to expand its presence in UK automotive retail after ramping up is car listings in the US, according to social media experts Radar Video.
Whether aimed at increasing sales, boosting conversion rates or engendering trust, videos can make your dealership more money.
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Lead management platform enquiryMAX has strengthened its management team after adding 100 car retailers to its roster in recent months.
Auto Trader’s pre-tax profits rose 10% to £105.4 million as turnover rose by 7% to £165 million as the online marketplace returned H1 financial results which were “in-line with market expectations”.
Dealers both large and small are seeing pressure on margins and the market is undoubtedly getting tougher after some spectacular years of growth.
Peugeot has been accused of promoting dangerous driving in an advert for the 208 in which the driver reads a text message.
Glyn Hopkin Group has been told to ensure that its used car adverts do not omit information about previous use as part of a fleet as part of a ruling by the Advertising Standards Authority.
HR Owen’s flagship Rolls-Royce Motor Cars London dealership hosted an evening to celebrate luxury brands as it marked the launch of the all-new Phantom in the heart of Mayfair.
