Swansway Group is spreading the Easter spirit with visits from its very own chocolate-delivering bunny to worthy causes within its local communities.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
WMS Group used car scheme Safe and Sound has announced the national roll out of a multi-million pound marketing campaign designed to maximise leads, sales and profitability for its dealership network.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
Honda Motor Europe has been fined £13,000 by the Information Commissioner’s Office after breaching data protection laws with almost 290,000 “illegal” marketing emails.
Nissan is hoping that customers will be on the run to showrooms to buy a new Micra following exposure to its Bonnie and Clyde-themed advertising campaign.
Honda UK has admitted that there will be “major, major” changes within its dealer network as it prepares to spark the electrification of its range with the launch of a new hybrid vehicle next year.
The creators of a mobile-optimised app to connect retailers to aftersales customers is being offered as part of a free three-month trial.
HR Owen is all set to put a replica of Michael Schumacher’s 2001 season-dominating F1 car onto the tarmac of London after getting the purchase of the iconic racer “over the line”.
Lookers will get the world’s best badminton players motoring as the official car supplier to the 2017 YONEX All England Open Badminton Championships.
The recent closure of online used car marketplace Beepi.com points to why the dealer model can remain an integral part of car buying for many customers, according to Codeweavers.
As one of the few areas of retail which simply can't be conducted entirely online, car dealerships are physical retail spaces which are just as relevant today as they were before the rise (and rise) of online shopping.
Volkswagen UK has launched a ‘My Volkswagen’ app which gives owners and would-be customers the chance to configure cars, access their vehicles service records and track workshop bookings.
Carwow has launched a £1.2 million advertising campaign across television and radio with the catch-line ‘car buying with you in the driving seat’
Ten years after Motors.co.uk first entered the UK market the online car trading platform has taken time to reflect on the changing nature of the automotive industry.
Dealers are missing crucial information in almost one third of their customer aftersales records, according to new research by Marketing Delivery.
EnquiryMax has partnered with data management software specialist Autofutura as both businesses bid to enter a phase of international expansion.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
What Car? has launched its online new car sales portal after partnering with 500 UK-wide dealers to deliver a range of offers to its 2.2 million website users.
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
Toyota GB has commissioned one of the biggest advertising campaign sin its history to launch the C-HR crossover across TV, cinema, social media and display advertising.
Motors.co.uk has told car dealers not to leave customers out in the cold over the festive by updating their answerphone messages in preparation for a rise in post-Christmas enquiries.
The NFDA and Trusted Dealers has joined forces to encourage dealers to prepare for “draconian” new General Data Protection Regulations (GDPR), which could see dealers facing fines of up to £20 million.
A speedy new website has boosted online views by 12.5% and dealer leads from visitors by 14.5%, according to Motors.co.uk.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
