Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
A former Mercedes-Benz marketing executive has joined independent used car dealer group Big Cars. Its new head of marketing is Julie Wallman.
The launch of a Renault Range Roadshow this summer is hoped to bring the brand’s cars and technology to the attention of hundreds of consumers.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
It’s a fantastic time to be in the automotive industry. Consumer confidence is at an all-time high and global sales are soaring.
Driver data, including phone numbers and addresses, appears to have been accessed by third parties not involved in the repair of the vehicle.
Millennials and Gen Z customers are more than twice as likely to use an online car search when buying a new car than the over-50s, a new census of car buyers claims.
CarCliq has hired former Auto Trader and Cap Automotive executive Ben Maguire as its new managing director.
HR Owen has struck up a partnership with Premier Sports Network in a deal that will see the leading luxury dealer group offer private driver training to football stars.
Arnold Clark’s head of marketing paid tribute to the “quality and creativity” of her team after bringing home the Drum Marketing Awards’ In-house Marketing Team of the Year accolade.
Seat is offering customers an additional £500 deposit contribution towards the purchase of all of its new car range as part of its ‘Beautifully Made May event’.
Tootle.co.uk is set to launch a £300,000 nationwide ad campaign as it attempts to match more private vehicle sellers with retailers.
Knowledge is power, or so the saying goes anyway. If that holds true, then today’s motor industry should be more powerful than it’s ever been.
Social networks matter to dealers because they matter to customers said Erica Siestsma, of Digital Air Strike. But some fundamental mistakes are being made by retailers.
Game of Thrones fans will flock to Donalds Volvo Ipswich when the businesses showroom turns film set to host the hit TV series’ iron throne.
Stricter data protection rules have been adopted by the European Parliament to protect the privacy of drivers.
A YouGov poll has highlighted a generation gap amongst car buyers with 44% of respondents aged 55 and over not visiting classified websites when buying a car.
With the recent introduction of Alternative Dispute Resolution (ADR) legislation and the game-changing Consumer Rights Act 2015, the number of claims made by motorists against independent garages, franchise dealers and authorised repairers is on the rise.
RAC Cars’ pledge to shake up the classified motor marketing sector by providing free advertising to dealers looks set to be cut short by a tie-up with Motors.
Fleet maintenance controllers are set to be better equipped to manage service, maintenance and repair (SMR) through an agreement by Fleet Assist and CarWeB.
Renault UK has launched a TV marketing campaign through the Discovery Channel for its Kadjar crossover SUV.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Extreme surfer Andrew Cotton has been recruited as an ambassador for automotive brand Jeep.
Dealers and manufacturers face a triple data regulation change on top of the finally agreed EU data law, but the Information Commissioners Office is stepping up compliance help.
