Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
BMW has been told by the ASA it cannot show its television advert for the 3 Series after it received complaints it encouraged dangerous driving.
Hendy Group has sponsored Mayflower Theatre’s Christmas pantomime and has agreed the production will use a Kia Soul EV on stage as part of the show.
The UK automotive industry will struggle to prepare for new General Data Protection Regulation (GDPR) due to a lack of consultancy services.
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Carfinance247 has launched a new service on its website that puts customers that have applied for finance in touch with dealers that can sell them a vehicle.
Dealers and manufacturers could face a shake up in the way they collect customer data online due to new General Data Protection Regulation (GDPR).
Toyota has been named as the best automotive brand in world and the sixth best brand in the world.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
Arnold Clark-owned Midwest Motor Factors and Monmore Auto Parts is providing snacks and soft drinks to businesses that buy parts at certain times of the day.
The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
A show organised by the Bishop Aukland Town Team is planned to put new cars under shoppers’ noses this weekend.
Motor Village UK has renewed its contract with Fulham FC of the Sky Bet Championship to become the club’s official car partner for the 2015-2016 season.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction
Hyundai Motor UK will be re-appointed as ‘Official Car Partner’ to Wales Rally GB – a move that reinforces the company’s presence at the forefront of the WRC.
Car search network Motors.co.uk has extended its network again with partnerships with the FirstCar and Car Magazine websites.
Sociosciences has developed a free to download app, fronted by Ivan the mole, which scouts Twitter for key phrases to help generate business leads.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.
Car manufacturers and dealerships looking to attract customers need to focus more on storytelling than on reviews, motoring tips and tweets, according to research from Headstream.
Former Hyundai, Citroen and Vauxhall marketing expert Andrew Cullis has joined Skoda UK.
Ricky Wilson, frontman of the Kaiser Chiefs and judge on BBC1's The Voice, has become a brand ambassador for Honda Cars UK as it launches the Honda Civic Type-R
Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
