Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
Monitoring your businesses’ influence on social media is not straightforward.
Peter Vardy has awarded students from Strathclyde Business School a £2000 cash prize, following a 12 week project to develop digital marketing ideas.
Car dealer Arnold Clark has agreed a three year sponsorship of the Ricoh Women's British Open golf tournament.
Peugeot UK has appointed Mark Pickles as its new marketing director.
Car manufacturers have been revealed as the fifth worst sector at keeping its customer data up to date.
Van dealers are expecting an uplift from the first ever TV sponsorship by Mercedes-Benz Vans.
Land Rover UK has shown it is not forgetting its farming roots and has appointed farmer and BBC TV’s Countryfile star Adam Henson as its brand ambassador.
Car dealers are being warned of the impact of forthcoming EU law on their freedoms to contact consumers – and the massive financial risk of ignoring them.
When it comes to car maintenance, there’s a common assumption: Londoners pay more than anyone else. It stands to reason: higher rents, higher wages.
Digital technology has changed forever how car dealers communicate with buyers and marketers need a new breed of tech-savvy superhero to help integrate their efforts.
The ‘digital explosion’ has changed marketing forever, but television still offers the best bang for car dealers, say marketers
Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
In an exclusive interview, Alphera Financial Services’ director Andy Gruber outlines the company’s goals and his hopes for the sector: how dealer finance penetration can exceed 80% in 2016 and the benefit of a TripAdvisor for the finance providers.
The value of the UK car body repair market has fallen by 34% the years 2004 to 2014.
Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
Continuing our special reports into the service, maintenance and repair market WhoCanFixMyCar.com looks at at how cars ‘age’ - what happens to service/repair bills as a car gets older?
Dealer groups are losing aftersales opportunities to digital startups. Google's Hugh Dickerson tells franchised dealers how they can fight back
In the second of a regular series, WhoCanFixMayCar.com (WCFMC) compares the repair costs of three of the best selling brands in the UK: Ford, Vauxhall and Volkswagen.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
Digital is growing fast, but car dealers should not forget traditional marketing methods
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
The key technology, products and channels that will support dealers’ new and used car marketing and longer-term customer relationship strategy
