Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
Google’s Hugh Dickerson offers car manufacturers and dealers his tips for online video success.
The retail industry posted the highest level of growth since 2004 in April, according to the Office for National Statistics (ONS).
One of the 20 largest motor retail groups in the UK with dealerships across the middle and South of England, Ridgeway utilises a number of CRM strategies
Car dealers need to get consumers to their websites and keep them there
Essex Auto Group (EAG) has seen a 25% year-on-year increase in online visitors after re-launching its website at the end of 2012
As more of the car-buying process moves online, car dealers must be aware of the trends in mobile websites, videos, live chat, independent reviews and real-time service booking
Modern car dealers need an integrated online strategy
We look at the impact that changes to some car dealers' digital marketing strategies have had in the past 12 months.
As car customers research more online, car dealers need a plan to exploit ever fewer sales opportunities
Independent data about ownership costs will help buyers to choose a used car with more confidence and may win you a customer for life
Richard Peers, Microsoft business development lead, told members of the AM Executive Breakfast Club in London that dealers should look at bridging the gap between their physical and digital showrooms and their businesses should move to reflect the way consumers want to engage with them.
Clean data key to good marketing: Customer database is a vital tool as dealers look to improve aftersales profits.
Multi-AM Award winning dealer group Lifestyle Europe is one of the brave few willing to explore the benefits social networks and online new car sales can bring to a modern franchise dealer business.
