Tony Patterson, the director of automotive at Summit Media, on how the motor retail industry is becoming more open-minded about e-commerce and new ideas
Visiting dealers attended AML Masterclasses on Websites & Digital, Social Media, Live Chat, Video and Customer Reviews.
GDPR was the stand-out topic at this year's Automotive Management Live
Breaching the GDPR data protection law coming into force in May could cost UK car dealers up to £17.5m or 4% of global turnover. They need to get ready now.
Whether aimed at increasing sales, boosting conversion rates or engendering trust, videos can make your dealership more money.
Descriptions, imagery and accurate spec are the keys to successful online used car classifieds, say experts.
Benjamin Grant, digital marketing manager at Donalds Group on ensuring digital return on investment and the enduring importance of face-to-face marketing.
There is a growing gap in how dealers at either end of the AM100 approach debt, but the resilience shown by both groups should please investors and bankers.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
How car dealers can craft their messages for individuals and deliver them how and when each person wants.
While apps are no substitute for a good website, they can build trust and increase engagement and retention.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
How well and how quickly you manage your leads is more important than how you generate them, whether in business or private sales.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
The growth in digital marketing and online services among motor retailers has seen some suppliers massively expand their user base.
Putting data at the heart of your stocking policy will reap richer rewards than relying on gut instinct alone.
The digital route to marketing is increasingly important, but other channels can be equally effective. The experts point the way to a proven strategy.
Video can boost service work, profits and engagement, but experts say its key benefit is the trust it generates.
A round-up of the best advice from speakers and exhibitors at AM’s Digital Marketing Conference.
Imperial Car Supermarkets director Neil Smith shared some digital horror stories with delegates at the AM Digital Marketing Conference.
Getting the right people behind your dealerships’ online operations is vital to stay ahead of the competition
The pace of change in online technology is frenetic and dealers need to start thinking now about how they want their site to look in four or five years’ time.
Dealers need the right digital mix to engage customers from the research stage to the sale and beyond.
