Data on consumers’ preference for finance, part-exchanging and even how quickly they choose can help car dealers influence change.
Vertu chief executive Robert Forrester and commercial director David Crane explain how they manage business data at one of the UK’s largest motor retailers.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
Dealers’ and manufacturers’ calls for user-friendly websites that work on all platforms are boosting business for digital marketing companies.
Online classified firms are coming up with more creative ways to attract car buyers and dealers
Consumer confidence, dealer expertise and support from finance houses have led to PCP success in the past 12 months.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
When it comes to car maintenance, there’s a common assumption: Londoners pay more than anyone else. It stands to reason: higher rents, higher wages.
Digital technology has changed forever how car dealers communicate with buyers and marketers need a new breed of tech-savvy superhero to help integrate their efforts.
The ‘digital explosion’ has changed marketing forever, but television still offers the best bang for car dealers, say marketers
Half-price MoTs, servicing from just £50, free wiper blades with every service, free chicken wings with every MoT - on every high street, every van, every industrial estate, garages and dealers promote remarkably low car servicing prices.
In an exclusive interview, Alphera Financial Services’ director Andy Gruber outlines the company’s goals and his hopes for the sector: how dealer finance penetration can exceed 80% in 2016 and the benefit of a TripAdvisor for the finance providers.
The value of the UK car body repair market has fallen by 34% the years 2004 to 2014.
Devising a profitable stocking policy is not straightforward, but modern dealers have the benefit of new analysis tools, better market data and increased finance options
Michael Edwards Group, the most successful MG dealer in the UK, illustrates the benefits of a low-tech approach.
Continuing our special reports into the service, maintenance and repair market WhoCanFixMyCar.com looks at at how cars ‘age’ - what happens to service/repair bills as a car gets older?
Dealer groups are losing aftersales opportunities to digital startups. Google's Hugh Dickerson tells franchised dealers how they can fight back
In the second of a regular series, WhoCanFixMayCar.com (WCFMC) compares the repair costs of three of the best selling brands in the UK: Ford, Vauxhall and Volkswagen.
Blended retailing is the title of a concept being used by Volkswagen UK in its dealer network that accepts the digitisation of the sales process and the attention given by all retailers to everything ‘e’, but doesn’t assume the traditional face-to-face contact in the showroom and sales staff with encyclopaedic knowledge of the brand is redundant.
Digital is growing fast, but car dealers should not forget traditional marketing methods
The key technology, products and channels that will support dealers’ new and used car marketing and longer-term customer relationship strategy
Analysing data from its customers enables Audi UK to predict whether they will replace or retain a car, says head of marketing Nick Ratcliffe, allowing the manufacturer to tailor its marketing to match
Google’s Hugh Dickerson offers car manufacturers and dealers his tips for online video success.
The retail industry posted the highest level of growth since 2004 in April, according to the Office for National Statistics (ONS).
One of the 20 largest motor retail groups in the UK with dealerships across the middle and South of England, Ridgeway utilises a number of CRM strategies
