Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
BCA has launched its cinch consumer-facing online classified with the promise of helping car buyers find, buy and selling used cars.
Marketing Delivery has launched SocialStock, a new tool for dealers to better manage their social media activity.
The average price of a used car advertised via Auto Trader increased by 0.8% in May, despite ongoing reports of declining values.
The busiest river crossing in Hampshire, the Itchen Bridge, is where car dealer Richmond Motor Group is promoting its recent partnership with MG Motor UK.
Auto Trader is targeting new car buyers with a multi-million pound marketing campaign.
A third of all customer records currently held by UK franchised dealerships are inaccurate or incomplete, potentially preventing them from exploiting a surge of MOT and service work.
Car dealers pushed hard to realise the benefits of car buyers’ increased interest in used cars during May – with the number of prospecting calls up by 21% during the month.
Jack Barclay Bentley will be hosting a free exhibition of James Bond rarities, including original Bond cars and Ian Fleming first editions.
Auto Trader’s annual turnover rose 8% to £355.1 million in 2018 as its grew its average profit per retailer forecourt by 9% to £1,844.
Stoneacre Motor Group has empowered teams across its network to share news and images via social media as part of a strategy that has seen it become one of the AM100’s top performers on social media.
Car buyers interest in electric vehicles (EVs) peaked following disruptive protests by environmental activists Extinction Rebellion in London last month.
Independent repairer Strasse Garage has had a promotion in 911 & Porsche World Magazine banned by the advertising watchdog for using an image which "objectified women".
Facebook is proving to be a “valuable tool for dealers” as a recent study showed 44% of potential buyers discovered new cars through its apps, Dragon2000 revealed.
As innovations go, it’s hard to match the impact of Henry Ford’s development of the assembly line in 1913.
Auto Trader’s chief operating officer and chief financial officer Nathan Coe is set to become the online vehicle marketing giant’s chief executive following the retirement of Trevor Mather.
Auto Trader's monthly Retail Price Index report has revealed that March’s 2.3% growth in used car values represented the sector’s slowest growth since August 2017.
Motorpoint has put itself at the top of the podium for marketing exposure by support vehicles for a series of high-profile charity runs to be held over the next six months.
RMB Darlington’s general manager Paul Walker has achieved staggering traction on LinkedIn, with a video of a special surprise handover featuring racing driver Max Coates.
Santander Consumer Finance (SCF) has announced the release of an enhanced renewals platform which offers free training for car dealerships' sales staff.
Nissan’s Leaf electric vehicle (EV) was the fastest-selling used car on Auto Trader during March, according to the online marketing platform’s latest market data.
Drive Vauxhall retailers will take part in a two-week training roadshow from CitNOW to improve the Group's video engagement skills.
Brexit headwinds have been blamed for an 11% decline in new car purchase enquiries to UK car dealers during March.
Used cars are selling almost 20% faster on Scotland’s forecourts than the UK average of 31 days, according to data published by CarGurus – taking an average 25 days to turn.
A marketing agency has been fined £2,004 after positioning an advertising banner for a nearby Dacia dealership just yards from a War Memorial.
