Mitsubishi Motors in the UK has appointed Katie Dulake as its new general manager of marketing and communications.
Marque Group has appointed former Lookers managing director Allan Rushforth as its new managing director for Europe.
CarGurus claims to have driven lead generation growth of upto 32% for car retailers through a new paid-for search offering launched as a result of its new partnership with Google.
PSA Group has appointed Thierry Koskas as its new senior vice-president of sales and marketing.
Ford has brought its dealer marketing in-house after acknowledging a “need to do more” and offer a faster response to changing conditions in automotive retail.
Online searches for diesel vehicles on Auto Trader declined to just 42% in February following a “precipitous” decline in popularity for the fuel type over the past two years.
Cazana has closed its latest round of crowdfunding at £1.56 million, nearly 160% of its original investment target to embark on global expansion plans.
The role of technology in the car buying process has been fraught with both opportunities and challenges for a number of years.
HR Owen is implementing a new electronic customer relationship management (eCRM) and digital remarketing campaign to boost sales of new and used cars and to enhance retention of aftersales customers.
Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Steve Young, managing director, ICDP, suggests that it may be time for the automotive world to consider different pricing models.
Motors.co.uk has partnered with what3words to provide car buyers with more precise addresses when visiting dealer showrooms.
eBay has completed the acquisition of Cox Automotive’s Motors.co.uk online used car classified business following approval from the Competition and Markets Authority (CMA) earlier this week.
Automotive executives believe that 30% to 50% of car dealerships will be closed by 2030, according to KPMG’s Global Automotive Executive Survey 2019.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Volkswagen Financial Services (VWFS) has promoted former head of marketing Dan James to the role of marketing director.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
The Vauxhall Mokka finished top of Auto Trader’s fastest selling cars of 2018 rankings – with SUVs filling eight of the top 10 places.
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
David Morton, sales and solutions director at Arvato UK & Ireland, explains how car retailers and manufacturers can take advantage of the wealth of data available to them to deliver a seamless and proactive customer experience.
Auto Trader has revealed that the average price of a car advertised on its used car retail platform reached an all-time record high of £12,967 in November.
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
TyreSafe investigations have revealed that a “shocking” 99% of part-worn tyre retailers were selling illegal and dangerous tyres.
Car dealers should remind their staff that a breach of customer data protection legislation could result in a prison term, Dragon 2000 has said.
Used car buyers searched for more Ford Fiesta and Focus models than any other car on Motors.co.uk this year.
