Imperial Cars' Neil Smith outlines tactics to get the most from Facebook
SsangYong Motor UK has announced the appointment of Car SOS star Fuzz Townshend as its new brand ambassador.
Vauxhall Motors has launched a new marketing campaign to promote its Grandland X flagship SUV campaign, maintaining its patriotic push with a ‘Keeps Calm, Carries On’ slogan.
Carwow’s YouTube channel claims to be rivalling Top Gear after reaching a one million subscriber milestone with its mix of car races and reviews.
Renault's UK's franchised car dealer network could have scored a marketing coup after the French manufacturer secured sponsorship of Premier League football coverage on Sky Sports.
CarGurus claims to be "the fastest growing major automotive shopping site" after its Q2 revenues grew by 45% year-on-year and its unique monthly user base swelled by 54%.
CitNOW has achieved ISO 27001 certification for its information security management system (ISMS), showing a commitment to secure data.
Used car sales have been boosted by 6% in July from leads fed through from dealers’ service departments, according to data lead management company enquiryMAX.
The ASA has banned a Volkswagen television advert after it ruled that it encouraged irresponsible driving by exaggerating the benefits of a vehicle’s safety features.
Engaging with customers through social media has become the norm for companies across a range of sectors and car reatilers should be paying close attention to the approach of businesses in other sectors.
Ford, Tesla, Toyota and Volkswagen were among a number of high-profile manufacturers whose sensitive data was ‘accidentally’ shared online.
Mazda UK has teamed up with Film4 for a two-year television marketing campaign, which will feature the MX-5 sports car and CX-3 SUV in a series of short films.
Digital lead management provider RAPID RTC has struck-up a new partnership with Volkswagen UK which will see its software adopted by the German manufacturer’s UK car dealer network.
Inchcape’s Cooper BMW dealership in Durham has launched a new media marketing strategy following the appointment of new head of business Richard Skinner.
Rolls-Royce has promoted its former dealer marketing manager into head of sales channel development and customer relations role.
Car dealers could retain more than 60% of customers for MOT and service work if they send timely reminders, according to Marketing Delivery survey.
Digitisation is transforming the way the automotive industry works. OEMs lead the charge with new digital platforms and dedicated chief digital officers.
Franchised car dealers using social media are being urged to implement a social media policy to avoid reputational damage.
Inchcape UK’s Mercedes-Benz of Coventry exhibited for the first time at Motofest Coventry with a bright green Mercedes AMG GTR.
Auto Trader has announced pre-tax profits of £211 million from £330m revenues during the year to March 31.
Vauxhall is launching a new “Made in Britain” ad campaign in a bid to boost Astra sales amid faltering demanding for the UK-built hatchback.
Dealers are securing consent for future marketing contact for nine out of 10 new customer sales enquiries, according to Marketing Delivery.
The Motor Ombudsman has introduced an online training course on the General Data Protection Regulation (GDPR), tailored to the requirements of garages.
Many business advisors and leading automotive consultancy firms have fundamentally misguided thousands of car dealerships across the UK, with regards to GDPR.
The Advertising Standards Authority has banned The Car People from using an advert which claims its cars are “quality checked by eight specialists”.
