Up to three-quarters of the customer data held by car brands will become useless on May 25 2018, according to data cleansing specialist W8 Data.
More than half of marketing specialists do not currently have the skills to succeed in an increasingly data-driven industry, according to a survey of their peers.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
The average UK SME spent 600 hours of the past 12 months preparing for the arrival of the GDPR in May 2018 – but 2.1 million have yet to act.
Rockar will use valuation and provenance data from Cap HPI to underpin its online retail platform as it plots growth with franchised retailers in 2018.
Automotive product launches are more memorable to Brits than new breakthroughs in food and drink products, TV shows, video games or music.
Cap HPI has acted on its predictions that automotive will be transformed by data usage over the next five years by driving new innovations from its newly-launched Innovation Hub.
The dark days of November were boosted by a 46% spike in web visitors thanks to the Black Friday sales push, according to carwow.
Facebook is set to expand its presence in UK automotive retail after ramping up is car listings in the US, according to social media experts Radar Video.
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Lead management platform enquiryMAX has strengthened its management team after adding 100 car retailers to its roster in recent months.
Auto Trader’s pre-tax profits rose 10% to £105.4 million as turnover rose by 7% to £165 million as the online marketplace returned H1 financial results which were “in-line with market expectations”.
Dealers both large and small are seeing pressure on margins and the market is undoubtedly getting tougher after some spectacular years of growth.
Peugeot has been accused of promoting dangerous driving in an advert for the 208 in which the driver reads a text message.
Glyn Hopkin Group has been told to ensure that its used car adverts do not omit information about previous use as part of a fleet as part of a ruling by the Advertising Standards Authority.
HR Owen’s flagship Rolls-Royce Motor Cars London dealership hosted an evening to celebrate luxury brands as it marked the launch of the all-new Phantom in the heart of Mayfair.
Vertu Motors plc will redouble its focus on placing video and imagery at the heart of digital marketing campaigns after rolling out of AutosOnShow technology across its network.
Classified adverts and used vehicle locators can now be uploaded in “under two hours” thanks to a new app launched by CitNOW.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
CarGurus has closed its initial public offering after a five-day share of sales which hoped to raise $100 million for the Auto Trader rival.
Lead management system provider enquiryMAX has found favour with Volkswagen retailers across the UK, with 20 businesses turning to the provider to support their sales activity.
Personal data is at the core of most businesses and forms the basis of a wide range of activities, from sales and marketing to customer relationship management; but the ways we are able collect, store and use it are set to undergo a radical overhaul.
Law firm TLT has spelled out its top five GDPR compliance tips ahead of its masterclass on the new data protection legislation at Automotive Management Live.
FCA Group’s flagship Motor Village UK dealership has continued to be a draw for visitors with an exhibition of photographs and artwork related to British pop icon David Bowie.
The automotive industry, like the rest of the world, is becoming increasingly reliant on digital relationships, both business and personal.
