What Car? has launched its online new car sales portal after partnering with 500 UK-wide dealers to deliver a range of offers to its 2.2 million website users.
YouGov research commissioned by Carwow has revealed that customers would rather feel confident that they paid a fair price for their vehicle than the lowest possible price.
Toyota GB has commissioned one of the biggest advertising campaign sin its history to launch the C-HR crossover across TV, cinema, social media and display advertising.
Motors.co.uk has told car dealers not to leave customers out in the cold over the festive by updating their answerphone messages in preparation for a rise in post-Christmas enquiries.
The NFDA and Trusted Dealers has joined forces to encourage dealers to prepare for “draconian” new General Data Protection Regulations (GDPR), which could see dealers facing fines of up to £20 million.
A speedy new website has boosted online views by 12.5% and dealer leads from visitors by 14.5%, according to Motors.co.uk.
For the last few years marketing has centred around what millennial consumers are looking for. To me, this reflects marketers’ general obsession with youth culture and their adoption of new technologies. It also means older audiences who enjoy the latest tech are often overlooked.
Big Cars owner Adam Stott has been recognised by Amazon and the Confederation of British Industry as being among the UK’s most successful entrepreneurs.
Manufacturer monopolised access to vehicle data jeopardises competition, innovation and consumer choice according to a coalition of insurers, the automotive aftermarket, dealers, leasing companies and consumers.
One of the UK’s top horsewomen and a member of the 2016 Olympic Team GB, Pippa Funnell MBE has become the first brand ambassador for 4x4 manufacturer SsangYong.
Farnell Jaguar Land Rover Bradford tuk tuk no chances with marketing when it teamed up with the National Asian Wedding Show to offer two lucky couples to win his and her Ranger Rovers for their wedding day.
PSA Group is in talks to buy an online used car retailer as it targets 800,000 used car sales by 2021.
Toyota has launched an all-new version of its “Treat it with Respect” television adverts to promote the Yaris hatchback – six years after the slogan’s last outing.
What Car? is looking to attract dealers to its newly-developed New Car Buyer Marketplace with the promise of exposure to 2.5 million unique monthly users.
UK consumers are increasingly embracing Snapchat and Instagram.
Chameleon Contact Specialists is continuing to expand its team in line with business growth.
Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
Classifieds business Gumtree Motors is relaunching its website and introducing new packages designed to help franchised dealers stand out in its listings.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
Online automotive marketplace AutoVolo hopes to put its brand in front of 50,000 motorists in a promotion with Waves, Tesco’s on-site hand car wash provider.
Toyota GB will centralise its consumer data to develop projects which can improve customer experience through its new ConsumerOne program.
Whether you are a large franchised dealership or a smaller independent garage, you probably have a DMS and/or Enquiry Management System (EMS) in place.
MG Motor has continued to drive lead generation by prioritising its presence at large-scale public events as it continues to target 20,000 UK registrations.
Online used car marketplace Carspring is planning to spend over £1 million to promote the business through television advertising.
The question on whether the UK will adopt Brussel’s EU data law (GDPR) following Brexit has just got more complicated with government introducing a law ordering a complete review of direct marketing rules.
