The Floow, which provides telematics services to insurers, has won a contract with Renault-Nissan to deliver analytics using original data from future vehicles.
Honda has dubbed 2015 “the year of Honda” to mark an “unprecedented number of product launches”.
A show organised by the Bishop Aukland Town Team is planned to put new cars under shoppers’ noses this weekend.
Motor Village UK has renewed its contract with Fulham FC of the Sky Bet Championship to become the club’s official car partner for the 2015-2016 season.
Cambria Automobiles, Swansway Group and Marketing Delivery will all provide their tips on multi-channel marketing at this year’s AM Digital Dealer Conference.
MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction
Hyundai Motor UK will be re-appointed as ‘Official Car Partner’ to Wales Rally GB – a move that reinforces the company’s presence at the forefront of the WRC.
Car search network Motors.co.uk has extended its network again with partnerships with the FirstCar and Car Magazine websites.
Sociosciences has developed a free to download app, fronted by Ivan the mole, which scouts Twitter for key phrases to help generate business leads.
Whilst some might find it a boring subject, more and more focus has been put on the collection of customer and vehicle data in recent times.
Car manufacturers and dealerships looking to attract customers need to focus more on storytelling than on reviews, motoring tips and tweets, according to research from Headstream.
Former Hyundai, Citroen and Vauxhall marketing expert Andrew Cullis has joined Skoda UK.
Ricky Wilson, frontman of the Kaiser Chiefs and judge on BBC1's The Voice, has become a brand ambassador for Honda Cars UK as it launches the Honda Civic Type-R
Auto Trader has announced a partnership with Trusted Dealers, the marketing channel operating under the umbrella of the National Franchised Dealers Association.
Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Large dealer groups and OEMs are beginning to put data as a more central pillar in their strategies, but the share of data with OEM partners is disjointed.
Monitoring your businesses’ influence on social media is not straightforward.
Peter Vardy has awarded students from Strathclyde Business School a £2000 cash prize, following a 12 week project to develop digital marketing ideas.
Car dealer Arnold Clark has agreed a three year sponsorship of the Ricoh Women's British Open golf tournament.
Peugeot UK has appointed Mark Pickles as its new marketing director.
Car manufacturers have been revealed as the fifth worst sector at keeping its customer data up to date.
Van dealers are expecting an uplift from the first ever TV sponsorship by Mercedes-Benz Vans.
Land Rover UK has shown it is not forgetting its farming roots and has appointed farmer and BBC TV’s Countryfile star Adam Henson as its brand ambassador.
Car dealers are being warned of the impact of forthcoming EU law on their freedoms to contact consumers – and the massive financial risk of ignoring them.
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
