Marketing & data - Page 4
News
Lexus enters Motability scheme with aim to grow sales to disabled people
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
Video: Showroom-stopping Chapelhouse performance celebrates Suzuki #GoodDifferent
Chapelhouse Motor Group staff have proved that they are signing to the song sheet of Suzuki’s new #GoodDifferent marketing campaign with a showroom-stopping barber shop quartet performance.
AM News Show: car retailers must ‘constantly turn the dials’ to maximise marketing
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Buyacar CEO Andy Oldham leaves business as it stops selling used cars online
Buyacar founder Andy Oldham has left his position with the business’s new owner, Autovia, after a new strategic direction brought an end to the platform’s online sale of used cars and motor finance.

