Social media has become a key mouthpiece for vulnerable customers and car retailers must be ready to identify their needs and respond with empathy, according to The Motor Ombudsman.
While the automotive industry attempts to keep day-to-day operations running, it is having to evaluate the megatrends and decide where to place its big bets.
Car buyers have been faced with a 14.1% increase in the price of the average car advertised on Auto Trader during July.
Citroen UK has introduced a sign language video service across its sales and aftersales network, to support deaf and hard of hearing customers.
Motor Connect expects to double its turnover in the coming year to £20 million as more buyers embrace online car buying.
Dealer group Drive Motor Retail has implemented THREE60’s CRM system to manage its growing number of enquiries.
Allianz has become a strategic core investor in heycar in a move that will bring new investment and allow the online business to become “holistic and customer-centric mobility provider”.
The car retail sector’s customer service levels have delivered their worst ever score in The Institute of Customer Service’s (UKCSI) latest in-depth market research.
Demand for used cars appeared to slow in June, according to data from Dealerweb.
Hyundai has invested in a new marketing campaign ahead of the arrival of its new Ioniq 5 electric car in UK dealerships later this year.
Used car advertising platforms Gumtree and Motors.co.uk are being offered for sale after Norwegian online advertising business Adevinta completed the acquisition of eBay Classifieds Group.
The Mercedes-Benz GLA Class compact SUV topped the rankings of the fastest-selling used cars advertised on Auto Trader as dealers continued to see a reduction in days to sell.
Automotive sales and marketing platform, MotorK has appointed Andrea Servo as its global chief financial officer (CFO), effective immediately.
Reynolds and Reynolds has completed the acquisition of car retail customer contact specialist Gubagoo to drive forward the development of its Reynolds Retail Anywhere platform.
In the latest in Automotive Management's (AM) 'Minutes With...' series of automotive retail supplier features, news and features editor Tom Sharpe caught-up with Keyloop chief executive Tom Kilroy.
Hyundai has been warned to be mind its marketing since an advert for its NEXO fuel cell car claimed it "purifies the air as it goes".
The UK’s biggest leasing comparison site, Leasing.com, has partnered with Bauer Media to become the exclusive provider of leasing deals with its motoring enthusiasts' brand CAR.
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Staff across the TC Harrison business cut cake and raised a glass as the Ford car retail group celebrated its 90th birthday this week.
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
GForces and Autofutura have vowed to connect car manufacturers, automotive finance providers, car dealers and consumers to optimise the entire customer journey with a merger announced today.
