Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
Volkswagen has been accused of “deception” and spreading “misinformation” in the US following an early April Fool’s prank which suggested the German car brand was set for a ‘Voltswagen’ rebrand.
Digital used car retailer Carzam has appointed Honcho to manage its paid media strategy in a bid to boost its digital presence.
New car orders were down by 5% in the first two weeks of March, when compared to same period last year, as dealers enhanced their digital retailing during lockdown.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.
Orders placed for new vehicles fell by 18.3% in February and used dropped by 30% according to the latest figures from lead management firm, Dealerweb.
CDK Global has been rebranded as Keyloop and completed the acquisition of both Rapid RTC and enquiryMAX following its takeover by Francisco Partners (FP).
The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
Autofutura has acquired Chysalis Loyalty to combine the lead management and customer retention knowhow for car retailers, manufacturers and fleet operators.
Marketing Delivery has appointed Mark Cyrans as its new business development director as its targets "bigger audience" of dealers and OEM clients.
New research from Ebay Motors Group has highlighted the importance of personalised, detailed and accurate email correspondence with buyers during lockdown.
The latest national lockdown has impacted car sales with a 36% decline in orders for new cars and 45% drop in used, according to lead management specialist Dealerweb.
A new whitepaper report published by Capgemini has determined that an agency model for franchised car retail, vehicle subscriptions and monetised customer data are now core elements of a sustainable automotive sector.
Hendy Group has partnered with Dorset-based former football manager turned pundit Harry Redknapp, naming him as a brand ambassador for its Land Rover dealerships.
Swansway Garages staff turned to their “iconic” Land Rover Defender demonstrator car to tow a fully-loaded car transporter free of snow and ice after it became stranded outside Stafford Land Rover this week.
Auto Trader is launching a new virtual forecourt on its website to help dealers enhance their digital presence.
Lead volumes generated by Ebay Motors Group have started the year on a positive trend, increasing 18% year-on-year in the first week of lockdown 3.0.
The eBay Motors Group has said that it will be offering COVID-hit car dealers free classified advertising across Gumtree Motors, eBay Motors and Motors.co.uk platforms throughout February.
CarGurus will combine its online dealer offerings with that of PistonHeads, following its acquisition of the business in 2019.
What Car? has launched a new national marketing campaign to promote its online new car buying platform on Absolute Radio.
Heycar has said that it will continue to offer advertising car dealers free delivery on all until the end of February in-light of COVID-19 ‘Lockdown 3’.
CarGurus has followed Auto Trader in waiving its February fees for advertising car dealers following the renewal of COVID-19 lockdown measures across the UK this week.
Dealers across the UK saw orders for new vehicles increase by 9.5% in December, against the same month in 2019, data from Dealerweb has found.
