The UK’s biggest leasing comparison site, Leasing.com, has partnered with Bauer Media to become the exclusive provider of leasing deals with its motoring enthusiasts' brand CAR.
Heycar has announced that it will be the official sponsor of this year’s Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Staff across the TC Harrison business cut cake and raised a glass as the Ford car retail group celebrated its 90th birthday this week.
Car retailers are being urged to refocus their online marketing efforts as Google prepares to update its policies on customer data – removing cookies and making customer behaviour harder to track.
New research shared with AM has revealed that 75% of car buyers do not want any kind of monitoring device in their car, despite an acceleration of manufacturer’s efforts to exploit ‘surveillance capitalism’ through connected cars.
Hendy Group and Vertu Motors’ Vansdirect business will both sponsor British Touring Car Championships (BTCC) drivers in the 2021 season as Cazoo backs the St Leger Stakes in its latest deal.
The Peter Cooper Motor Group has launched a new logo that was designed by one of its employees as part of a charity competition, to celebrate years of trading.
Online car marketplace heycar has expanded its marketing efforts with three new broadcast sponsorships.
GForces and Autofutura have vowed to connect car manufacturers, automotive finance providers, car dealers and consumers to optimise the entire customer journey with a merger announced today.
The intentions of the Government in relation to the environment and the UK's switch to elelctric vehicles (EV) have certainly become a lot clearer.
Car manufacturers are looking at model rationalisations, reduced trims and increased co-operations in a bid to comply with clear air targets. Tom Seymour reports...
Forced by the COVID-19 pandemic to adapt to changing restrictions including showroom closures and shifting sales online, most dealers have unlocked new ways of working, many of which will be here to stay.
It’s fair to say the past 12 months have been challenging for the car retail sector.
Consumer uncertainty is the main hurdle to the car retail sector’s revival after showroom doors reopen on April 12, according to industry leaders.
Lexus has signed up for 18 months as the exclusive channel sponsor of Sky Arts, the UK’s only dedicated TV channel for the arts, to extend its reach to affluent customers.
Volkswagen has been accused of “deception” and spreading “misinformation” in the US following an early April Fool’s prank which suggested the German car brand was set for a ‘Voltswagen’ rebrand.
Digital used car retailer Carzam has appointed Honcho to manage its paid media strategy in a bid to boost its digital presence.
New car orders were down by 5% in the first two weeks of March, when compared to same period last year, as dealers enhanced their digital retailing during lockdown.
Car buyers turning to televised sports during COVID-19 ‘Lockdown 3’ look set to continue to be a prime target for retailers, with Cazoo, heycar and Vanarama all securing new football-related marketing opportunities.
Volkswagen has set-out its plan to leverage profitability from data as it focuses on a future of autonomous electric vehicles (EV) with its new Accelerate brand strategy.
Orders placed for new vehicles fell by 18.3% in February and used dropped by 30% according to the latest figures from lead management firm, Dealerweb.
CDK Global has been rebranded as Keyloop and completed the acquisition of both Rapid RTC and enquiryMAX following its takeover by Francisco Partners (FP).
The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
Following the cinch platform's re-launch as an online car retail rival to the likes of Cazoo and carzam, AM Magazine's Tom Sharpe sat down with retail director, Jason Cranswick, to learn more about its new direction.
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
