Vertu Motors plc will redouble its focus on placing video and imagery at the heart of digital marketing campaigns after rolling out of AutosOnShow technology across its network.
Classified adverts and used vehicle locators can now be uploaded in “under two hours” thanks to a new app launched by CitNOW.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
CarGurus has closed its initial public offering after a five-day share of sales which hoped to raise $100 million for the Auto Trader rival.
Descriptions, imagery and accurate spec are the keys to successful online used car classifieds, say experts.
Lead management system provider enquiryMAX has found favour with Volkswagen retailers across the UK, with 20 businesses turning to the provider to support their sales activity.
Personal data is at the core of most businesses and forms the basis of a wide range of activities, from sales and marketing to customer relationship management; but the ways we are able collect, store and use it are set to undergo a radical overhaul.
Benjamin Grant, digital marketing manager at Donalds Group on ensuring digital return on investment and the enduring importance of face-to-face marketing.
Law firm TLT has spelled out its top five GDPR compliance tips ahead of its masterclass on the new data protection legislation at Automotive Management Live.
FCA Group’s flagship Motor Village UK dealership has continued to be a draw for visitors with an exhibition of photographs and artwork related to British pop icon David Bowie.
There is a growing gap in how dealers at either end of the AM100 approach debt, but the resilience shown by both groups should please investors and bankers.
The automotive industry, like the rest of the world, is becoming increasingly reliant on digital relationships, both business and personal.
Morgan Motor Company will look to attract new customers to its 15-strong dealer network as the iconic British sports car manufacturer hosts its inaugural National Morgan Dealer Open Day.
Fords of Winsford group marketing manager Nathan Quayle will reveal how data analytics helped drive the business’ online strategy when he takes to the stage at Automotive Management Live.
GForces will aim to help retailers improve their service through transparent customer feedback with the help of a new partnership with review platform JudgeService.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Alfa Romeo dealers are backing the brand’s return to the British Touring Car Championship (BTCC) after an 11 year absence.
BMW Group UK has launched a new digital shop for customers to purchase BMW and Mini parts, accessories and lifestyle products online.
Citroën has appointed Souad Wrixen as its UK marketing director at what was described as an “exceptionally important time” for the brand.
Bowker Group has turned to MediaBase Direct to refine its customer data as part of plans to prepare for the introduction of GDPR legislation due to come into force next year.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
DMS Navigator has updated its dealer management system to be fully GDPR-compliant and is launching a GDPR ‘data cleansing’ service for its customers.
Stratstone has announced that it is the first UK automotive retailer to embrace Snapchat, making it available to the 10m Snapchatters in the UK.
Volvo Car UK’s new marketing strategy director Mike Johnstone is set to “introduce an entirely new product portfolio to an entirely new type of customer” after joining from Harley-Davidson.
Auto Trader will offer consumers free listings on vehicles priced below £1,000 as part of a new marketing campaign to help drive more traffic to the online marketplace.
