Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
Suzuki dealer swill offer £500 off every new car order as part of its #SuzukiSaturdays national sales event.
JudgeService has launched a new car dealer app which allows sales teams to post images and reviews of customer handover in moments.
Enquirymax claims that the “the market is turning” after used sales surged by 39% in July.
Vauxhall Motors has appointed McCann Velocity to oversee its CRM, point of sale, print, aftersales and retail marketing.
Harwoods Group is boosting its adoption of enquiryMAX’s customer enquiry technology following impressive results across its Bentley, Aston Martin and Jaguar operations.
More than a third of car dealership customer records are lacking vital contact details according to research carried out by Marketing Delivery during Q2.
Motors.co.uk is urging car dealers to extend their opening hours after data revealed a 22% increase in telephone enquiries between the hours of 6pm and 8pm.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Since it won its AM Award, CarShop has introduced new features on its mobile-first website. The aim is for continuous improvement, says IT director Leo Nelson.
The forthcoming EU General Data Protection Regulation (GDPR) may radically change dealers' digital interactions with customers. They need to be ready.
Seven in ten businesses have not allocated any budget to facilitate compliance with stringent new data protection legislation being implemented in May, 2018.
SsangYong Motor UK has announced that it will be the title sponsor for Blenheim Palace International Horse Trials for the next three years.
Social media is gaining in prominence as a way in which car buyers and service customers make their purchase decisions.
Auto Trader has formed a partnership with Reevoo in a bid to drive user generated content to the forefront of its adverts.
Motors.co.uk have launched a car advertising model with value-based pricing.
The Information Commissioner’s Office has handed used car retailer Concept Car Credit Limited a £40,000 after sending hundreds of thousands of unsolicited marketing text messages.
UK motor retailers spend huge sums on marketing, across traditional and digital channels. Is that money well spent?
Car dealers have boosted the number of sales they make upon an initial customer enquiry by 41% during the past year, according to enquiryMAX.
Auto Trader is aiming to help dealers attract a bigger finance audience with the introduction of trade adverts featuring an offer-driven finance calculator.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
When I joined Google in 2011, after more than a decade in the automotive industry, it wasn’t the obvious choice.
Like all organisations that process personal data, motor dealers must comply with data protection legislation.
A Marshall BMW dealership repaired vandalism caused to a number of cars belonging to local residents after spotting evidence of their predicament on social media.
Exchange and Mart has launched a new dealer website build service offering the creation of a mobile responsive design to allow consumers the ability to search anywhere, any time.
