Car buyers researching their next vehicle purchase on Parkers have gained access to 80,000 used car listings as part of a new partnership with heycar.
Keyloop and Salesforce will provide the real-time sharing of customer data between the OEM, retailers and the wider supply chain, to support the “more complex” customer interactions in an agency model.
A used car retailer has taken to his popular Tiktok account to tell car buyers that they need to scour private car sellers’ adverts on Auto Trader if they want to access the market’s cheapest vehicles.
Mad Devs is establishing a new global technology hub in Leeds to help accelerate innovation and service its customers in the UK, Europe and Australia.
Consumers are purchasing new cars within five days of making a first enquiry, according to Marketing Delivery.
August proved to be a challenging month for car sales as the number of handovers fell by 33%, according to iTrackLeads.
The newly-appointed head of Keyloop's Alliances division Megan Harvey has a vision of automotive retail which sees 'big data' join the dots between sales, aftersales, customer relations and mobility.
Skoda dealers will begin the roll out of a brand identity update in 2024 after the carmaker revealed new emphasis on "the simplicity and value" of its new models.
Audi has outlined its plans to enter Formula 1, in 2026, to raise awareness of it electrified powertrains and synthetic fuels among a global audience.
Polestar is targeting classic car drivers that might want an electric vehicle as their daily drive as part of a test drive event at Silverstone Classic.
Verex Group has appointed ex-Volvo manager Tony Grice as a senior key account manager.
While franchised dealers have been busy preparing to sell and service new electric vehicles (EVs) for a while now, used car specialists have also started to carve themselves a niche in the market.
Mercedes-Benz registered the most significant increase in ad awareness, in July, of all car makers, according to data from YouGov BrandIndex.
Volvo Car UK has announced a partnership with Fearne Cotton, broadcaster and founder of the multi-faceted wellbeing brand, Happy Place.
Deceiving customers into believing cars it sold were compliant with London's ULEZ restrictions has led to £65,483 in charges for Hilton Car Supermarket in Hayes.
Premium brand Lexus has joined the UK's Motability Scheme and is offering its self-charging hybrid UX 250h F Sport Design initially to scheme members, who receive a mobility allowance through the Department of Work and Pensions to help them with disabilities and mobility issues.
Automotive content specialist Craig Thomas outlines potential advantages for OEMs and car dealers which use content marketing to reach and keep engaged buyers.
Chapelhouse Motor Group staff have proved that they are signing to the song sheet of Suzuki’s new #GoodDifferent marketing campaign with a showroom-stopping barber shop quartet performance.
Auto Trader is helping retailer’s showcase their 'exceptional' customer service with the launch of Auto Trader Highly Rated 2022.
Gridserve Car Leasing is launching a multi-marque electric car test drive programme at its Electric Forecourts in Braintree and Norwich to encourage motorists to make the switch to an EV.
A decade after its launch into the UK car retail sector, carwow co-founder and chief executive James Hind has reflected on the road that led to an "exciting new growth phase".
A new partnership between automotive media business Autovia and car sales site Heycar is being described as "a perfect fit" to get more buyers into used cars.
Car retailers must ‘constantly turn the dials’ of their marketing strategy to avoid being over-reliant on a single provider, maximise conversion and minimise cost-per-sale, the AM News Show has been told.
Motors.co.uk has launched a multimedia radio and outdoor marketing campaign to help support its car retailing partners across the UK.
Chorley Group emerged as the top Lancashire business for customer service in the annual Red Rose Awards.
