AM's 2024 Spotlight on Customer Experience & Retention Report for UK car dealers has just been published free here. It examines topics including effective post-purchase communications with customers, car dealers' complaints handling and online review processes, educating ICE car owners about electric vehicles, and identifying revenue streams as the EV aftersales parc continues to grow.
With new car supply constraints and a cost-of-living crisis fuelling an aging vehicle parc in the UK, trusted and reliable aftersales services are set to be increasingly valued by motorists.
iTrackLeads is urging dealers to respond to leads as quickly as possible, after its research found that every 10-minute delay creates a 30% drop in conversion.
The car retail sector’s MotorEasy, Warranty Assist, Motokiki and Motor Angel aftersales customer acquisition and retention tool suppliers have been brought together through the launch of Intelligent Motoring.
Regit has acted on its assertion that motorists need more education on electric and hybrid vehicles with the launch of an EV hub on its all-new Digital Garage.
For many years a bugbear of the motor industry is the transactional and infrequent relationship the car dealers has with their customers.
It’s no secret that car sales are increasingly influenced by technology, with digital tools and services now forming a central part of the customer journey.
A study of dealer sales has shown that an effective customer contact strategy could increase customer retention rates, despite a falling market.
Car dealers can improve business retention rates through the use of a dedicated customer contact strategy – even in a declining market.
Mini owners will be able to benefit from a range of bespoke features for their cars as the brand takes advantage of 3D printing and laser lettering technology to widen their accessory options.
The UK’s fifth Dacia Day will offer 500 customers test drives as part of a series of Europe-wide events to celebrate the brand's "strong sense of community".
Santander Consumer Finance has launched a ‘customers for life’ programme in response to dealer demand.
